For ten days each August, connoisseurs and enthusiasts from around the world converge on the Monterey Peninsula to celebrate the ultimate in automotive design, engineering and camaraderie among fellow aficionados. The crown jewel in a whirlwind of events is The Quail, A Motorsports Gathering. Since its inception, it has combined a lush setting on a golf course nestled against the Santa Lucia mountain range with exceptional cuisine and the finest examples of vintage sporting automobiles seen during the week. 

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Hatch was brought on to elevate the overall experience of the event from conception through production. As the associate creative director on this project, I designed and rendered the hospitality elements such as the Quail Media Lounge and Culinary Pavilions. Using the theme of "Extraordinary Driving Roads Around The World"

for these Culinary Pavilions, I created custom postcard graphics, menus and road signs. Additionally, I assumed the role as an onsite production coordinator to

assist in the production of this event. Pictured above are the renderings

I've created and below are the outcome photos.