ACTIVATION CONCEPTS
KYLA KOMBUCHA
HATCH.IM
What do you get when you combine world-class brewers, nerdy-cool microbiologists, and a quest for the perfect healthy-ish libation? It’s not a trick question – it’s KYLA Hard Kombucha. Equal parts mad science and hard work, this fun, fizzy and fantastically refreshing kombucha is brewed in Hood River, Oregon by real people who love sharing a good drink with friends.
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Those friends brought on Hatch to conceptualize multiple iterations of pop up retail installations that could travel with the Kyla team to numerous events. As the associate creative director on this project, I worked closely with our client to translate Kyla's love of ourdoor adventures with their bright colors and geometric shapes to create a variety of configurations. Pictured above are the renderings I've modeled and rendered.
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