In February of 2019, iHeart Radio and Pepsi came together to kick off Super Bowl LIII in a major way with an exclusive invite-only Super Bowl weekend party at Planet Pepsi in Atlanta. Located at the Old World of Coca Cola, this event combined a Travis Scott performance with a projection mapped building facade and interstellar immersive interiors. 

 

Hatch was brought on to carry this event from conception through production. As the associate creative director on this project, I designed and rendered the interiors from the 10'x10' immersive rooms and custom Pepsi chandelier to the VIP decks and seating vignettes. Assisting in the production of this project, I coordinated with the fabrication and lighting vendors to ensure these designs were successfully executed. Pictured above are the renderings I've created and below are the outcome photos as well as previous design iterations.